Our (Hi)story

Once upon a time, there was a man who lived in a small town in Belgium. He had a passion and a vision: to create the cutest decorated chocolate hollow figurines and lollipops and share them with the rest of the world. And so, more than 20 years ago, the first lines of the great ChocDecor story were written, a magical journey of taste, skill and creativity,...

1995

1995

June 30th: foundation of ChocDecor by Luk Patyn. ChocDecor was the first company on the world market to make hollow figures with its own tools and plastic moulds.

1997

1997

Establishment of the brand and export company Belfine.

2002

2002

Belfine was one of the first companies in the world to offer decorated chocolate lollipops for all seasons.

2005

2005

Launch of our seasonal decorated chocolate bars. Easy to break and share!

2006

2006

The decorated and filled chocolate squares Belicious Moments join the assortment.

2007

2007

Launch of Chau'Cho! Our decorated dark and milk chocolate stick made with 100% pure Belgian chocolate. Just stir the stick in hot milk and enjoy your authentic hot chocolate drink!

2011

2011

In 2011 new offices and a new showroom were built to give our figures the room to shine.

2012

2012

As of Easter 2013 all Belfine lollipops are made with sustainable grown cocoa beans. Check out our sustainable program.

2013

2013

New warehouse for all packaging material.

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2014

Launch of the Finger Pup'pets. The Finger Pup'pets are nicely decorated Belgian chocolate figurines on colourful rings. They immediately won the 2nd prize at the Top Innovation Award at ISM, Cologne.

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2015

Introduction of the Long Pops & Swirl Pops. The Long Pops are available for Xmas, Easter & Halloween. The Swirl Pops come in 2 varieties: Strawberry Field & Chocolate Rock 'n Roll.

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2016

DCoré+: THE new dress code for chocolate figurines. Thanks to a unique, patented and innovative technique we are able to add incredible detail and character to our chocolate figurines.

2016 Wabel award seasonal confectionery

2016

Winner of the INNOVATION AWARD for seasonal confectionery at the Wabel grocery summit in Paris.

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2018

Launch of the natural flavoured chocolate lollipops with banana, strawberry & caramel flavour. A sweet and delicious treat for kids and big kids alike!