Mission and Vision


ChocDecor values the happiness and wellbeing of everybody in its chocolate journey while envisaging an exciting high-tech future.

Our mission to MAKE PEOPLE HAPPY applies to everybody involved in the ChocDecor journey:


Cocoa farmers: For all Belfine lollipops we buy sustainable chocolate and support sustainable cocoa programs. Read more >>

Our suppliers: we grow our business together.

Our employees: we make ChocDecor a great place to work, through training, sport, yoga, mindfulness,... and by living our team-agreed principles of togetherness, feeling good, equality, pride and respect.

Our customers (distributors, shops,...): we supply top quality products and excellent service.

Our end consumers: we enable them to enjoy the most beautiful and delicious decorated chocolate figurines and lollipops.


At ChocDecor we’re always looking to the future. We thrive in the fast-moving digital world and we love to set the pace when it comes to innovation and creativity.

That’s why we’ve decided to participate in the Factory of the Future Awards 2020. This standard-setting challenge for Belgian manufacturing companies is only given to those who have undergone at least 7 crucial transformations that confirm them as agile, high-tech organizations.