Our History

Lucky Pops Logo

2024

Chocdecor launches its own consumer brand: Lucky Pops!
Great Place To Work

2023

ChocDecor became a certified 'Great Place To Work' (and still is)
SDG Pioneer

2023

As a result of our efforts in these domains our company, Chocdecor, was certified by the United Nations (Via Cifal Flanders) as an SDG Pioneer.
Belfine Fairtrade Lollipops

2020

All Belfine Lollipops became Fairtrade Cocoa Certified
The first chocolate lollipops with different flavors. The chocolate is colored according to their flavor.

2018

Launch of the natural flavoured chocolate lollipops with banana, strawberry & caramel flavour. A sweet and delicious treat for kids and big kids alike!
A girl dressed similarly to the new look of a chocolate figurine

2016

DCoré+: THE new dress code for chocolate figurines. Thanks to a unique, patented and innovative technique we are able to add incredible detail and character to our chocolate figurines.
2 gentlemen posing for the camera with their award

2016

Winner of the INNOVATION AWARD for seasonal confectionery at the Wabel grocery summit in Paris.
The first Long Pops & Swirl Pops, themed around Easter and Santa Claus

2015

Introduction of the Long Pops & Swirl Pops. The Long Pops are available for Xmas, Easter & Halloween. The Swirl Pops come in 2 varieties: Strawberry Field & Chocolate Rock 'n Roll.
An award looking like a globe made of glass, reading 'Top Innovation ISM 2014'

2014

Launch of the Finger Pup'pets. The Finger Pup'pets are nicely decorated Belgian chocolate figurines on colourful rings. They immediately won the 2nd prize at the Top Innovation Award at ISM, Cologne.
2 African employees collecting cacao beans

2013

As of Easter 2013 all Belfine lollipops are made with sustainable grown cocoa beans.
A modern building with the ChocDecor and Belfine-logo displayed on a sign at the front.

2012

New warehouse for all packaging material.
A dining room decorated with chocolate products. The main colors of the room are light and dark brown in reference to the chocolate types.

2011

In 2011 new offices and a new showroom were built to give our figures the room to shine.
The first box of Chau'Cho

2007

Launch of Chau'Cho! Our decorated dark and milk chocolate stick made with 100% pure Belgian chocolate. Just stir the stick in hot milk and enjoy your authentic hot chocolate drink!
The first 'Belicious Moments' chocolates with multiple figures and icons

2006

The decorated and filled chocolate squares Belicious Moments join the assortment.
The first box of chocolate bars, themed around valentine with 4 pieces spelling LOVE

2005

Launch of our seasonal decorated chocolate bars. Easy to break and share!
The first box of chocolate lollipops, themed around Saint Nicholas

2002

Belfine was one of the first companies in the world to offer decorated chocolate lollipops for all seasons.
The orange Belfine logo

1997

Establishment of the brand and export company Belfine.
The very first collection of chocolate figures, themed around Easter.

1995

June 30th: foundation of ChocDecor by Luk Patyn. ChocDecor was the first company on the world market to make hollow figures with its own tools and plastic moulds.